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SimpleSaaS

Just Finished my 40th SaaS App In a Month

Published March 14, 2026

About a month into the project. Built 40 SaaS Apps. Learned some things, dont know if they are correct though.

Just Finished my 40th SaaS App In a Month

I started the SimpleSaaS project on or about the 9th of February and here on the 14th of March I can honestly say I have learned way more than I was expecting. 

I never really intended to launch this many as my home office whiteboard still had my "mission statement" at 3 apps per week. I'm a bit over 2 a day now that I have everything in somewhat of a system. 

So things Ive learned about launching 40 SaaS apps in a bit over a month: 

  1. Systems Matter- You should spend more time developing a system for launching. Good code templates, tracking schema, database management, Image CDN standardization, and Javascript framework standards. Everything needs to be boring and relatively uniform. This is important for when you find mistakes you dont have to wonder if it is in every codebase, because it probably is and you need to fix it. 
  2. Analytics Difficulty Scales Exponentially - Tracking one site is easy. Tracking ten sites s difficult. Tracking 20+ is practically impossible. I have had to do a layered approach to tracking. Google Analytics into a single property to get as much mass data as possible for eventual export to Big Query if I can ever figure it out. PostHog to handle user interactions if I can ever figure out the Properties& Groups features. I have also coded an aggregate logging system for collecting and reading the error messages, console logs, stripe transactions, website hits ( bot filtering), and even a system for tracking real life revenue against my WAG, Wild Ass Guess, assumptions based entirely on Indie Hacker launch data and Pareto distribution mathmatics. At present I am adding about 15 Unique Visitors a day across all the apps. I am still trying t find a way to line graph which apps are doing what as those are the ones I will have to lean into once traffic and the data stabilize. 
  3. I am having zero problems coming up with new ideas to code. Must be the ADHD or too much coffee at 5am but for some reason that really doesnt seem to be an issue. I have already generated enough for the next 3 weeks of 2-per day builds. 
  4. Templating the different code templates into a repeatable CLI has made making new apps a matter of just calling the tool, choosing the template from a list, and entering the price and domain name. Everything is roughly standardized in its launch so I can just spend the next few hours working on the app and not the background functionality. This standardization has simplified code updates quite a bit. Find a bug, fix the bug, update the existing code and the cli,wash and repeat pretty much daily.
  5. You will get better at design and coding by just endless repetition. Mindless and boring repetition. I have coded so much lately that I was telling the girlfirend what I had been working on and I could remember the app. They are all running together. The site layout improves almost daily. Features get added effortlessly. I am practically flying through some fairly complex code engineering because I have already done it 10 times in the last week. This is boring but wildly efficient. 

So, Im a month in. Ive had 4 sales on some of my earliest tools. I have no idea how they found me. Traffic is intermittent. I have no idea if this is going to work. Im cautiously hopeful that at 2 per day that I will, by default and statistics, find a diamond in the rough around once every month and a half if I'm lucky. Most of these apps will fail and I am not sure if i will ever be okay with it. 

Im going to try to stick with 2 apps per day as that seems to be roughly sustainable for now. So by the end of this 30ish day block I should be around app 100 or so. This puts me on pace for having 480 apps in the wild as the first 2 months are just starting to come off of SEO lag time.